99. Helpful Marketing Hint (piss off L.L. Bean)

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My book publishing blog, with murder mysteries woven through it.

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In 1984, when L.L. Bean refused to stock the book, The Uncensored Guide to Maine, its publisher stickered the book with, “Banned by L.L. Bean.”

And according to The New York Times, sales sky-rocketed. 

I’ve always enjoyed that one. 

(And Roscoe Franks’ hijinks has me thinking about this sort of stuff.  Can’t quite get him out of my head.  Damn it.)

 

Tomorrow:  I once perfectly published a book

98. T. Berry Brazelton and the joy of an unexpected bestseller

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My book publishing blog, with murder mysteries woven through it.

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In October 1992, Addison Wesley published Touchpoints: The Essential Reference: Your Child's Emotional and Behavioral Development by T. Berry Brazelton.

You know how you thought Brazelton must have been the kindest and sweetest guy ever? 

He was. 

Touchpoints sold well, but short of bestseller rate.  That was OK.  Our publishing was solid, and we were proud of it. 

Then in late November, I casually asked Brazelton’s editor, Merloyd Lawrence, how Brazelton was doing.

“Well,” she hesitated, “he always imagined having a New York Times bestseller, I was hoping Touchpoints might be the book. He’s not getting any younger.” 

I got to thinking. Next day I had an impromptu conference call with the marketing team.  I started the meeting, “Let’s make Touchpoints a bestseller.  I think we can use the week between Christmas and New Year’s to kick it up to the list.”

Everybody burst out laughing.

“Jess!  Nobody buys books after December 24th.  Because nobody’s in stores.”

I hate declarations like that. I pushed back, “But aren’t customers returning and exchanging?  Using gift certificates?  And driving their kids to the mall?”

“But Jess, there’s no way to promote the book,” somebody chuckled, “Nobody’s paying attention to media that week.”

I hate declarations like that.  I pushed back, “Come on! You’re saying this is the one week in the entire year that people run around their homes constantly shutting off their radios and TVs?”

“But Jess, no decent author does media that week!”

Argh! “That’s the point!  Brazelton will be the best possible guest. You’ll book him as the lead guest on all the top shows.  The timing is actually perfect. I’m thinking four cities in seven days.  New York for sure.  Probably Chicago and LA.  And maybe Houston.”

“But Jess, does Brazelton want to do it?  Is he even available?”

A couple of days later Merloyd, my boss David, and I went to Brazelton’s home in Cambridge (MA) for tea with Brazelton and his wife.  We explained the idea.

Brazelton smiled, his wife smiled.  They held hands, they whispered.  There was reluctance.  Merloyd whispered to us, “They’ll miss each other.  It’ll be the holidays.”

David and I looked at each other, nodded “yes,” and agreed without saying a word.  I turned to the Brazeltons, “We’d like to send both of you. All flights will be first class.  We’ll do the best hotels and restaurants; it’ll be a lovely holiday.”  

They agreed.

The publicity team booked a week of media that any author would kill for.  Our amazing sales team got even more books into retailers at a time when stores are actually returning books (after the holiday and before year-end inventory).

It worked!  Two weeks later, the over-sized book about caring for babies hit the New York Times list and stayed there for months.

Brazelton and his wife have both died.  But I easily see them in their lovely Cambridge home, holding hands, smiling to each other, saying, “Let’s do it.  Should be a lovely holiday.” 

NO other bestseller ever felt so right and so good.

Tomorrow:  Helpful Marketing Hint #34:  Piss off L.L. Bean

The Brazeltons

97. It’s Roscoe Franks

BESTSELLERS & BEST FRIENDS

My book publishing blog, with murder mysteries woven through it.

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Roscoe Franks beat me to it.  Yep, that’s the prick’s name.

The little shit revealed himself on social media, wearing his flowered visor.  He reads this blog, he knew I was going to identify him from the attendance list for the 192 Books writers conference. So he got out thee first.

He took notes and he took my advice way too seriously.  He claims he read this blog from its beginning.   

He scared the shit out the industry.  He wasted the valuable time of New York City finest (but really unfriendly) police. 

And he blamed the whole thing on me, saying, “I just did the sort of stuff Brallier advised.” 

Roscoe thought he had a really smart idea.  He posted, “My strategy was better than any old-fashioned Brallier ho-hum idea.”  He’d write murder mysteries about people in the industry who just happened to die.  That would grab everybody’s attention.  He’d be the talk of the industry.  And he certainly was.

(OK, OK, I gotta admit, the whole idea was sort of brilliant.  Maybe I’m even a bit jealous.) 

Anyway, after his big social media reveal, Roscoe assumed editors would be fighting to publish his mysteries. 

WRONG!!!!

Because here’s what he missed.  His writing sucks, period. No editor or house wants to publish sucky writing.  (Roscoe, I know you’re reading this.  And this time I’m enjoying the hell out of being honest.)

Also, people in publishing sort of love each other.  Sure, it’s a stupid business in so many ways. You sort of have to be an idiot to spend your life doing it.  But once you’ve read even one reader’s letter about how a book changed her life, well, if you’re the publisher or editor or agent or sales rep or designer or production manager or publicist or whoever in that long line of hardworking people who make possible for writing to get from an author to a reader, you get hooked! 

And when somebody messes around with, or disrespects, any of the other of us – be it Tom, Orlando, Linda, Harris, or Tony—we get pissed off. There is no way we’re going to publish you.

It’s over, Roscoe.  Just go away.  Just crawl back into whatever hole you crawled out of.  And please take that awful visor with you.

As for me, I’m getting back to the publishing this blog should be about.

 

Tomorrow:  T. Berry Brazelton and the joy of an unexpected bestseller



96. My blog is wow

BESTSELLERS & BEST FRIENDS

My book publishing blog, with murder mysteries woven through it.

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That next-to-the-last posting of mine, the one with Detective Rocco, in which I revealed how some whacko simply took advantage of innocent deaths, well, wow, that got a lot of attention. 

Every meeting here in London, that’s the first thing mentioned. 

And the UK-based Bookseller magazine led with the reveal from my blog.  Pretty cool. 

Publishers Weekly and Publisher’s Lunch did the same in the U.S.  I’m living my three seconds of fame. 

But I’m unsettled and ornery.  Who is the lousy writer?  Why did he (or she) do it?  Come on!  I know you’re reading this.  Fess up!

Oh, but hold on. I had a thought.  I called Liz at Macmillan.  I asked, “When that package was dropped off, was there a description of the delivery guy?

“We asked the same,” she said. “As did the police.  It was dropped off to a clerk in our mail room, just off of where trucks deliver to our building.  Nothing special.  He had a bike, nothing special about it.  Wore a backpack like all of them.  Only thing was that he wore a flowered visor.”

BINGO!  A flowered visor!

Just like that young man busily taking notes during my talk at the 192 Books writers conference.  Back when I was talking about leveraging—and appealing to the publishing industry’s egos and interests—for the benefit of your own books. 

I’m off to 192 Books to get list of attendees.  I’m on it, I’m on it!

 

Tomorrow: The Great Reveal

95. My hair and a chair and the Queen Elizabeth II Centre

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My book publishing blog, with murder mysteries woven through it.

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I’m in London for a couple of days to see some publishers, catch-up with some colleagues, and to speak at a digital publishing conference.

Sally joined me.  We’re staying at our preferred hotel in the Bloomsbury neighborhood. From there it’s a lovely walk to the digital publishing conference at the Queen Elizabeth II Centre near Parliament.

The Montague Queen Elizabeth II Centre

Going through airport security, I lost the small 5-inch comb I always carry in the back pocket of my pants. So on my walk over to the conference, I stopped at a convenience store which only had a longer, 7.5-inch comb. What difference could 2.5 inches make?  I bought the comb and slipped it into my back pocket.

Samantha “Sam” Massingham, who organized the conference greeted me. And I met Anna Rafferty who would moderate the event and introduce me. 

With 20 minutes until the conference started, I visited with Penguin’s Francesca Dow over a cup of coffee.  Years earlier, Francesca listened with keen interest (her American colleagues never did) as I told her all about my having published online our design manager’s book, The Diary of a Wimpy Kid

Sam continues to be a powerful voice for change in the industry, Anna is a VP with LEGO, and Francesca heads up Penguin Random House children’s in the UK. So yep, this was a remarkable gathering of publishing talent, such smart colleagues to be hanging with. What could possibly go wrong?

The auditorium was filled with several hundred attendees.  I sat with Sam at a small table on stage. 

Note that my chair had a back, with horizontal supports, like the one pictured here. 

Anna stood at a podium, introduced me, and waved me over to the podium to speak.  The audience applauded.

I started to stand up, then sat right back down.  What the hell?  I tried to stand again but couldn’t.  The chair was stuck to me.  I couldn’t get it off me.  This made no sense.  Anna again waved me over, concern now on her face.  I tried again.  But I couldn’t stand without the chair doing the same. 

Then Sam saw the problem.  The 7.5-inch comb in the back pocket of my pants was stuck on the chair’s back support.  Really stuck.  The pocket was going to rip, or the comb was going to snap, or I was wearing this chair for the rest of my life.

The conference was paused as Sam, Anna, and a volunteer from the audience removed the chair from my butt.

Yep, that went well.

 

Tomorrow:  Wow, my blog!

94. Back to the Police

BESTSELLERS & BEST FRIENDS

My book publishing blog, with murder mysteries woven through it.

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Detective Josephine Rocco agreed to see me.

I explained.  All those killings, well, just happened.  They weren’t murders. 

Tom was actually killed by some unknown driver.  Orlando actually jumped off his roof, he wasn’t pushed.  Harris was actually run off the road, it happens.  Linda was actually strangled when she was mugged.  And Tony actually overdosed, which is sadly is not an uncommon thing. 

Detective Rocco nodded.  “All the evidence supports that.  Go on.”

“Every one of those submissions was delivered — not mailed — to the publisher, right?   There’re no envelopes with a postdate on them, right?”

She nodded.

“So this crazed writer just waits for somebody in the publishing industry to die, then he—”

“Or she.”

“Yep, could be.  But can I just use ‘he?’  Please.  Before I lose track here.”

“Go ahead, this isn’t an official statement.”  The expression on her face never changed.  Solid.  Fixed. Unrevealing.

I continued, “So when he hears of a death in the book business, he quickly writes one of his awful little mysteries, and — now this is key — postdates the cover letter, and — this too is key — hand delivers it to a publisher.

 That way, it looks like the mystery was written before the publishing person’s death. 

But it wasn’t! It’s written after their death!”

I paused.

“Go on,” she nodded.

“The insane plan — or whatever you want to call it — kicked in when the Macmillan intern happened to read the one about Tom Hoza’s death.  Scores of other submissions could have been tossed without ever being opened or read.  Then the Orlando one happened just days after Tom’s.  That one too just happened to have been read.  And suddenly, boom! — in this little industry, the news travels like crazy.  The police get involved, every house is looking at its unsolicited submissions, the whole mess erupts.  But nobody’s been murdered!”

Quiet.

Some more quiet.

Then she said, “I think you’re onto something. Pretty smart for an annoying blogger.”

I jumped up.  “I did it!  I did it!  I solved it!”  I spun around and raised my arms in a Rocky-inspired pose.  “Woo-hoo for me! I’m a top-notch crime solver!”

Rocco, not even a smile.  That hard look.  Then she threatened, “If you even think of writing a crime blog, I’ll find reason to arrest you.  Now get out of here.  I’m done.  No crime was committed.”

I went home and typed this.

And now to you, you weirdo.  I know you read these entries.  It’s over!  Go away. Quit writing those stupid publishing mysteries.

 

Tomorrow:  Luckily, thankfully, I’m off to London

92. All I wanted to do

BESTSELLERS & BEST FRIENDS

My book publishing blog, with murder mysteries woven through it.

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All I wanted to do was share my love for book publishing. 

A blog seemed like a good idea. A few friends and colleagues agreed. 

Then some strangers started reading this. 

And now some good people are dead. 

I really don’t know what to say.  Maybe I should just shut down this silly little blog.  I never, never imagined it would inspire anything fatal.

Funny thing, I was just reading Richard Osman’s The Man Who Died Twice, and came across this sentence (see image). It resonated.

Since the death of Tom at Macmillan and Orlando at Writers House, Linda Steel, head librarian at the Brooklyn branch of the New York City library system, was strangled in a mugging. And Harris Levy, manager of the Poisoned Pen Bookstore in Scottsdale (AZ) was killed in a car accident. And Tony Shaw, a board member of the Mystery Writers of America, died of a heroin overdose outside of Minneapolis.

So we’re talking about a murder of an acquisition editor, an agent, an influential librarian, a notable bookseller, and an influential muckety-muck. 

For each of these damn deaths, a manuscript was submitted to a publisher or literary agency.  The victims’ real names were used and their killings happened just as the manuscripts promised.  Then Phil Duffy, the fictional owner of a fictional mystery bookstore on West 10th Street in Greenwich Village (New York City) solves each mystery.

And every time, it turns out that the real me, Jess Brallier, blogger of “Bestsellers & Best Friends” is the killer.  I supposedly slammed into Tom’s bike, I supposedly pushed Orlando off the roof, I supposedly strangled Linda, I supposedly ran Harris off the road, and I supposedly suppled Tony with a fatal dose of smack.

I sure do get around. 

And this crazy son of a bitch is the world’s WORST mystery writer because now, the reader ALWAYS knows that Phil Duffy is ALWAYS going to figure out that I’m ALWAYS the killer.  Really, WTF!?

Colleagues in the industry are joking (sort of) with me, about how they’re afraid I’ll kill them. 

The Phil Duffy murders were the lead story in today’s newsletters from Publishers Weekly, the Bookseller, Publishers Lunch, and Shelf Awareness.  And they all mention how I’m the killer. Sigh.

These deaths and their manuscripts are all that anybody in the business is talking about. 

Biggest thing ever. 

Bigger than Amazon showing up, bigger than any one author, house, or format, bigger even than when Penguin CEO and Publisher Peter Meyer was running for his life after being sentenced to death for publishing Salman Rushdie’s Satanic Verses.

As for the manuscript which had me getting killed by the 2 p.m. local Norwood train at Boston’s Back Bay station, the whacko sent that directly to Liz Hammer at Macmillan.  Actually, he dropped it off with the Macmillan receptionist.  On the envelope was written “The newest Phil Duffy mystery.  Brallier gets killed!”

Everybody at Macmillan was on alert.  The envelope was immediately taken to Liz. And wearing gloves (per the police) she opened it and read the manuscript right away.  Which is why she called me in panic.  Although nobody actually tried to kill me.  Now the bastard was simply messing with me. 

Again, like with every other submission from this jerk that wasn’t tossed (only the first two, the killings of Tom and Orlando were tossed) no fingerprints could be found, no phone number was included, and the same non-existent street address was used on the cover note.

And here’s the other thing.  The bastard is obviously reading this blog.  He knows about my lunch conversation with Liz, he knew I was going to Boston, and exactly what train I was taking.  All stuff that I’ve posted here.

So to whoever you are, FU! 

 

Tomorrow:  Lunch at Penguin Random House

91. Boston and a final farewell to Randy

BESTSELLERS & BEST FRIENDS

My book publishing blog, with murder mysteries woven through it.

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I took the train up to Boston today, as I’ve done so many times over the last few decades. 

But this time, I sadly carried Randy’s box of ashes in an old canvas boat bag.

The train was on time, weather was good, I walked from Boston’s Back Bay station over to the Boston Common. 

Oh boy, so many memories.

Randy

My long walk with Berke Breathed.  And from here, Leigh Stoecker and I started our walk home through the snow that turned out to be the devastating Blizzard of 1978; three days without heat or electricity and snow up to the second floor of my apartment building.  I walked across the Boston Common to Locke Ober’s restaurant with William Shirer, Norman Mailer, Ansel Adams, Hermon Wouk, and many others.  And to many lunches at the Parker House bar with my boss, John Maclaurin, where Martin, the Jamaican bartender welcomed us with a smile and a powerful drink that made any day better.

The spreading of the ashes was a bit clumsy.  This was a first for me.  They blow easily in the slightest wind, and I was sure Randy did not wish to spend his eternity in my old sport coat and jeans.  And I suspect dumping human remains is probably illegal without a proper permit. 

Also, do you dispose of all of them quickly in one place, or walk around tossing a handful here and there?  Do I say something profound, like I’m a wanna-be clergy?  If so, do I say something just once or every time I toss a bit of Randy?  That sonofabitch! – I laughed despite my tearful eyes – Randy must have somehow known there’s an afterlife in which he could laugh at me making a mess of things in Boston Common.

Finally, despite my making a mess of things, I finished.  I left the empty box that had once held Randy on the bench at which he and I often ate our brown-bag lunches when we worked together at Little Brown’s Medical Division.

That somehow seemed the right thing to do.  And it would cause somebody else to toss the box into the trash, something I really couldn’t bear to do.

In the Back Bay station, there’s a guy who sells the best homemade sandwiches out of a simple pushcart, along with drinks and chips.  I grabbed a lunch from him for the train back to New York. 

PAUSE!  I have to share this before continuing.

I walk along the Hudson River most every day and think about how pilots "Sully" Sullenberger and Jeffrey Skiles landed an airplane filled with 155 passengers in the water just several hundred feet to my side. 

I imagine how level-headed and calm a passenger I would have been.  Knowing that my shoes and soaking clothes would cause me to sink should I have to enter the water, I’d smartly take off all my clothes but my underwear.  “The hell with the January cold,” I’d at least survive!

Then I shudder, remembering all the photos and video footage of the fully dressed passengers safely standing on the plane’s wings until rescued.  I would have been the only one out there, on TV screens across the world, wearing nothing but his undies. And there’d be my poor daughter, watching the news at college with her friends: “Hey, Ruby!  Isn’t that your Dad?  It is!  Hey everybody, come here, look at this, it’s Ruby’s Dad.  In his underwear!”

So embarrassing.  Not just for me, but especially for my children.

OK, BACK TO BACK BAY STATION

I walked to the station’s platform next to the tracks.  I felt my phone ringing but held my bag with one hand and my bagged lunch with the other.

And I just wasn’t in the mood to talk with anybody.  Not today. 

I took the 2:06 out of Boston scores of times over the years.  A local train to Norwood (MA) comes rushing through the station at 2 p.m.  It doesn’t stop at the Back Bay station.  My phone rang again.  I ignore it again. 

I looked up at the platform clock, it’s 1:55.  My phone rang again.  Fuck it.  I held my lunch and bag with one hand, and with the other pulled the phone out of my pocket. The phone’s screen said it was Liz Hammer from Macmillan.  Hmm.  I answered it.

“Liz?”

“Jess!” She yelled, “Where are you?”

“Is this a game—”

“Goddamn it Jess!  Where are you?  Please!”

Ok, whatever.  “Boston. About ready to catch—”

“The train! Run!”

I heard the 2 p.m. Norwood train approaching.  Fast as ever.  I felt the platform vibrate.

“What are—”

“RUN!  I’M BEGGING YOU!

I’m so confused.  “Liz, I don’t—”

“We got another manuscript!  You get pushed in front of a 2 p.m. train today, in Boston!  PLEASE!  NOW!  I—”

Out of the corner of my eye, I saw him. A young man ran in my direction, just a few feet to my left, the huge train just a few feet to my right.  Holy shit!  Instinctively, I collapsed to the ground.  Just SLAM!  SMACK! and I’m lying face down, spread eagle on the platform. No way I can be pushed onto the tracks from this position.  So much smarter than standing.  Go Jess!

Then I looked around. Other passengers just stood there, looking at me, with that WTF look.  At the end of the platform, the young man hugged the pretty girl he was running to meet.

Fuck!  I was on the ground for no good reason. People around me continued to back away.  It was my underwear-on-the-Hudson moment.  Soooooo embarrassing.

Liz was still on the phone, “Jess!  Jess!  You there?  You OK?”

“Yep.  Everything’s OK.  Will talk to you later,” I killed the call.

My Amtrak train pulled into the station.  I stood up, brushed myself off, and got on.  Other passengers kept their distance. Nobody sat next to me until Providence, where a big guy with a garlic salami sandwich filled the seat next to me.

Tomorrow:  I don’t know

90. Dan called me

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My book publishing blog, with murder mysteries woven through it.

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Dan from Writers House (the literary agency) called. “Did you hear?”

“What?”

“Fred’s agency got a submission. The manuscript gets Freddy killed.”

I paused, then went ahead and said it, “I like it.” 

“Me too,” chuckled Dan.

Freddy had crossed both of us.  He couldn’t be trusted. Publishing would be better without him.

“So, did they catch the guy?” I asked Dan, because the police were now in daily touch with the leading literary agencies and publishing houses.  “Did they follow-up on whatever mailing address or phone number was on the submission’s cover letter?”

“There was no phone number and the mailing address was an empty lot in Harlem.  Same with a manuscript over at Harper.  In which John Ferrone gets killed.  No phone number, address is same empty lot.”

“But what about—”

“And no fingerprints.”

“Damn,” I paused, “so he’s still out there.”

“Yep. But in these cases, Fred and John are still alive.  The guy’s mixing things up.  Now he’s just scaring us all.”

We were both quiet.  Thinking. 

Then Dan said, “Your annoyed police friend, Detective Rocco has a theory.”

“Which is?”
“He’s nuts.”

They can’t catch this guy.  It’s scary. 

I’m nervous, right along with the rest of the industry. 

  

Tomorrow:  Boston and a final farewell to Randy

89. I swing by Hoboken

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I took the PATH train from Manhattan over to Barbara Mauriello’s in Hoboken.  Barbara’s an ingenious, imaginative, artsy bookbinder who works out of the basement of her townhouse on Garden Street.

My favorite innovation exercise is to remove something vital from a product.  And then see if you might have another product. 

For example, remove a wheel from a bicycle.

And you end up with an exercise bike—a $597 million market. 

 

Remove polymer (what holds stuff together, thus making the stuff permanent) from traditional markers.

And you end up with dry-erase markers, and a $1.6 billion whiteboard business.

Remove calling from the iPhone.

And Apple suddenly sold 60 million iTouch’s.

 

So I got to thinking.   A book is pages bound together.  So what if we remove, say, the binding?  I grabbed a copy of one those miniature Shakespeare books, cut off the spine (binding), and trimmed the pages.  Holy smokes!  I ended up with what looked like a bracelet! 

Coming soon!  To a store near you!  Book-on-a-Bracelet! Cool!

I then paid Barbara to do a proper prototype.

Book-on-a-Bracelet could be sold in bookstores, gift shops, and stationery stores.

And worn by book lovers of all sorts—librarians, booksellers, literary professors, etc.

Perfect for most any occasion, from book signings and publication parties to formal charity benefits and political fundraisers. 

Charity bash

Stuck at a boring event?  Nobody talking with you? Just slip into a quiet corner with a glass of wine and read your wrist.  Very handy (get it?).

Those pages could hold lines of poetry.  Or—sort of like a jigsaw puzzle—pieces of a painting (or better yet, a book’s cover). 

Or a children’s book’s opening sentence. “If you give a mouse a cookie, he’s going to ask for a glass of milk.”

Or the first lines of a detective novel.  “Well, they found Amelia Earhart. That’s the good news. Unfortunately, they found her in the trunk of my car.”

Or brain teasers and riddles for when there’s nothing to do and your mobile’s dead. Just turn to your Bracelet-on-a-Book.

See that?  Like a traditional book, the possibilities are endless.

And think about it, my Bracelet-on-a-Book is a perfect promotional item. Imagine it as a give-away at book industry conferences like BookExpo, the Bologna Children’s Book Fair, or the Frankfurt Book Fair. 

Frankfurt Book Fair

ARC-on-a-Bracelet!  Industry’s titans sampling a publisher’s new book as they wander the convention hall, or as they’re in line for a $12 bottle of water, or while they wait that evening in a restaurant for their Schnitzel.  (An “ARC” is an “Advanced Reading Copy.”  See my Gene Young and Stuart Harris post.)

I test drove the Book-on-a-Bracelet for a day.  And quickly learned that a bracelet not made of metal or wood or glass or plastic quickly smooshes while at the desk, steering wheel, or keyboard.  By the end of the day, my book-on-a-bracelet looked like hell.  The only way to maintain its beauty was to walk about all day like a zombie—hands out, not touching anything. And that’s not a great look.

I honestly couldn’t make the publishing argument for Book-on-a- Bracelet. There would be unhappy consumers.  And that’s fatal, as it should be, to a business.

Sometimes you just gotta let go. But I still loved the creative exercise.

 

Tomorrow:  Hoping for news

88. The police

BESTSELLERS & BEST FRIENDS

My book publishing blog, with murder mysteries woven through it.

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The police told me to show up today, to make a statement about the killings of Tom and Orlando. I went over to the police station on West 20th.

Detective Josephine Rocco took my statement.

New York City police station on West 20th

She started to explain why she had to, “Somebody wrote these two books—” 

“Manuscripts,” I corrected her, “they’re not books until they’re printed and bound.”

She looked annoyed.  “You think you’re quite the expert, aren’t you?  I’ve looked at your blog.”

“Sorry. I just want this, um, statement, to be accurate.”

The annoyed look, again.  “May I?”

“What?”

“Continue.”

She did.  “These two,” she paused, “manuscripts described murders that then really happened so—”

“Fiction become nonfiction,” I interrupted.

The annoyed look, yet again.  “Here’s what’s going to happen Mr. Brallier.  You’re going to write your stupid blog on your time, not mine. Agreed?”

“Agreed.”

She continued, “And in both of these,” she paused and looked me in the eyes, “fictional,” she paused again, “manuscripts,” it turns out that somebody just like you, with the same name, writing the same kind of stupid blog, was the killer.  So you see, we gotta check you out.  In case your killing people turns out to be,” she paused, “nonfiction.”

I nodded, “I understand.”

I told her where I was at the time of both killings.  Showed her my appointments, I had witnesses, no problem. She didn’t push back.

She then explained that the editorial staffs of at least ten publishers and ten literary agencies were now instructed—should any submission with a plot that killed a real editor or agent showed up—NOT to toss the evidence. 

“Seems like a plan,” I said. 

She did the annoyed look again, “The New York City Police Department appreciates your approval.  Now, what is it that they say at the end of a book?”

I was confused.

“The end,” and she pointed to the door.

 

Tomorrow:  I swing by Barbara’s

 

87. Getting ready for Boston and the spreading of Randy’s ashes

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I bought train tickets today.  Round trip up to Boston on Friday, to spread Randy’s ashes on Boston Common.  I’ll take the 8 a.m. Acela from Penn Station. That gets me into Boston’s Back Bay station at 11:35 a.m.  Then I’ll grab the 2:06 train from Back Bay and head home to New York.

That’ll give me plenty of time to walk the couple of blocks over to Boston Common and respectfully do as Randy wished.

It’ll be emotional for me.

Boston Common

For me, to think of Boston Common, is to remember many moments. 

But especially one, in the summer of 1982 when I was at Little Brown as the Marketing Director for the house’s trade division.

Sally and I were newly married with a proper Beacon Hill apartment, a short walk from my work.

Little Brown, 34 Beacon Street, overlooking Boston Common

Our paperback editor, Barry Lippman, slipped into my office. 

“Maybe you want to look at this.  Something called ‘Bloom County.’  I don’t read comic strips.”

Holy shit! I was a huge fan of Berke Breathed’s Bloom County

The strip ran in the Boston Globe. At the time, Esther Newburg served as literary agent for the Washington Post syndicate which included Bloom County

Esther submitted the Bloom County book proposal to just two houses:  Little Brown and Houghton Mifflin.  Which made complete sense.  At the time, any other decent book publisher was in New York City.  And people in NYC do NOT read comics.  They read the New York Times which has no comics.

If any publisher was going to get this, it would be one of the two big Boston houses, where the staffs started their days reading the Boston Globe’s comics pages, including Bloom County.

Esther wanted a $6,000 advance.  Which was not much.  This could be had.  Greatest comic strip of the day.  Brilliant creator.  The P&L would surely work. 

But Barry didn’t “get” it. He had just moved up from NYC.  He didn’t read the daily comics.  My boss, John MacLaurin, a Scot who most enjoyed publishing art and photography books, didn’t “get” it.

Holy shit.  Houghton Mifflin’s going to end up with Bloom County.  And make a killing.  Argh!

I begged John to acquire it.  Nobody else on the publishing team had faith in it.  They kept putting too few unit sales into the P&L.  So it didn’t look pretty.  Finally, I told John that I’d personally pay the $6,000 advance.  Seriously. They could take it out of my pay over the next two years.  I was probably making $35,000. I suspect the spirit of my offer did it.  Little Brown acquired it.  Without any contribution from my paycheck. 

The book, Loose Tails, took off.  Huge bestseller.  And launched a series of Bloom County bestsellers that would go on for decades.

Prior to publication of his next book, Berke visited Little Brown.

He knew I was his initial, solitary supporter.  In our conference room, he whispered to me, “can we get out of here?”

We walked through Boston Common.

The memory is clear. He was nervous about his growing success.  Was he making the right decisions, professionally and personally? I told him he was brilliant, to trust himself, he was going to be OK. We paused to sit on a bench.  I still remember which bench. After an hour we returned to the office.

That’s the last I saw him until 20 years later at a book industry event in Brooklyn. He was with Esther.  At a break in the ceremonies, I ran over, anticipating how cool that we would meet up again.  We could reminisce and laugh about that first book, those initial concerns, the therapeutic walk through Boston Common, and the great thrill I enjoyed in first publishing him. 

He had no memory of me. 

It was all very awkward and embarrassing.

Opus would understand.

 
 

 

Tomorrow:  The police

86. Speaking of drinking and smoking and wanting to get back to blogging about publishing

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Years ago I was in a bookstore looking at a display of Running Press’s miniature books. 

And it dawned on me that an unexpected—and irreverent—stocking stuffer gift book might be a winner.  Does every gift really have to be La La sweet or some licensed thing?

How about something for your crabby uncle? Like a book titled Reasons to Drink.  And if that, why not also Reasons to Smoke? Include those with a nip bottle or pack of smokes as a gift, and maybe your uncle won’t be so crabby.

I knew Jon Anderson, publisher of Running Press.  Earlier, at Penguin, he was publisher of the Price Stern Sloan imprint while I was publisher of Planet Dexter. 

I called Jon, he liked the idea, he agreed to publish the two books.  The royalty advance was $1,200 ($600 per book).  Which worked out to about $2 per word. 

Then I got to thinking. These little books were concept-driven, not author-driven.  I’d had a bunch of books published and really had little to gain by adding theses two to my list.  But my son, Max, living in a New York City dump, doing the struggling hopeful writer thing, looking for any sort of break, well, he could write these.  $600 for each book, he could pay a month of rent.  And have a book contract!  He’d be a published author!

I called Jon back.  He agreed to do the books with Max.  And suddenly Max had his first books, and they were with a great publisher.

Now here’s the cool thing.  

Max’s writing career took off.  His Galactic Hot Dogs book series (which I mentioned yesterday) was acquired in a competitive auction that went late into the night.  The winning publisher was Simon & Schuster Children’s Division.  And holy smokes, it’s President and Publisher was now Jon Anderson.  A wonderful, full circle, small world moment!

With Galactic Hot Dogs, Jon and his wonderful S&S team did some of the best publishing I’ve ever witnessed. 

Reason enough to sit back, light up a smoke, and enjoy a drink.

 

Tomorrow:  Getting ready for Boston, to spread Randy’s ashes

85. Hot dogs and bestsellers and I’m again accused of murder

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Early this evening, I grabbed drinks with Dan, an agent with Writers House.  We sat at the bar at The Drunken Horse, where my late, great friend Randy House and I met once a week (see this post).

I first engaged Dan to rep branded book properties spun off of the Funbrain and Poptropica properties I managed. 

He did a terrific job, placing our Galactic Hot Dogs series (launched on Funbrain.com) with a great team at Simon & Schuster. 

Galactic Hot Dogs is terrific—funny, thrilling, imaginative, everything!  It sold well but why it never cracked the bestseller lists I’ll never understand.

Then Dan placed our Poptropica book series with one of the business’s best editors, Charlie Kochman at Abrams Books.   Those Poptropica books did hit the New York Times bestseller lists. 

Dan now reps my son, Max, so it’s always good to grab a drink and catch up on business and family.

But today we caught up on murder.  Seriously.  Unbelievably.  Déjà vu.  I had the second-weirdest conversation of my life within 48 hours of having the weirdest conversation of my life (with Liz Hammer).

Dan immediately caught me up on the death of one of their agents, Orlando.  I had heard. It was awful. Orlando jumped off the roof of the London Terrace apartments in Manhattan’s Chelsea neighborhood.  Suicide, apparently.

“What’s odd, and scary,” said Dan, “is how Orlando died in the same way and at the same place as a character in a manuscript that been submitted to him.”

I had no idea what he was talking about, “Huh?”

Dan took a deep breath and dived in, “After Orlando’s death, his assistant walked into our management team’s weekly meeting and said, ‘I have to tell you something.’”

It turns out that the assistant had reviewed a manuscript which featured a character just like Orlando – an agent at Writers House, with the same name, who commits suicide by jumping off the roof of, get this, the London Terrace apartments. But it wasn’t suicide.  It turns out it was murder.  He was pushed.”

London Terraces Towers rooftop; it’s a long way down (20 stories).

“Holy shit,” I exhale, “that’s so—”

“It gets weirder,” he waved to Moon, the bartender, for another round of drinks, “the story gets to be about you.”

Drunken Horse interior; Dan and I sat at the bar this evening, as Randy and I once did

“No, no fucking way.”  I’m thinking back to lunch two days ago with, you know, Liz.

“Yep, the writer used your name for a character who has a book publishing blog—"

“And,” I cut Dan off, “I’m the murderer. Right?”

“You know about this?”

“No, but sort of,” and I told him what Liz had shared with me about the submitted manuscript that exactly echoed Tom Hoza’s death.  And how the manuscript fingered me as the murderer. Then I asked, “any chance the submitted manuscript is still around?”

Dan ate his martini’s olive.  “Police asked the same thing, but nah, we toss them.”

“When did the manuscript arrive?  Before or after Orlando’s death?”

“The submission’s cover note was dated a week before his death.  The assistant remembered because that date was her birthday, it stuck with her.”

Dan and I paid Moon for our drinks and called it a night.

On the way home I stopped for a pack of smokes.  It’s been a long time, but this shit...

Tomorrow:  Speaking of drinking and smoking and wanting to get back to blogging about publishing

 

84. The real making of Love Story

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Book editor Gene Young died in 2020. But because of the pandemic, news of her death was slow to emerge.

It turns out that dying was the only thing Gene every did quietly.

Last evening, I attended a small memorial service for her.

I had the good fortune of working with Gene at Little Brown. (We irritated the hell out of each other within the classic marketing vs editorial dynamic.)

Gene was smart, classy, and what an amazing life — from her father’s killing, to her marriage with photographer Gordon Parks, to her great publishing successes.

Those successes, in those days, were especially remarkable for an industry not quick to welcome Asian women.

Her Washington Post obituary recalls Gene’s success with Erich Segal’s Love Story, published by Harper.

What has never been written of, is the marketing guy behind that book, Stuart Harris. Stuart was also my first boss.

In book publishing, there once were “galleys” — not fully-proofed, cheaply-bound pages of a book’s initial pass. Galleys were made so that book reviewers could do their thing before the actual book was published. Maybe 20 to 40 galleys of a book were made, depending upon the book.

Gordon Parks and Gene

There once was also the ABA (American Booksellers Association) convention every May. Where the country’s booksellers gathered for an annual meeting. The meeting was underwritten by book publishers who bought booths to show off their upcoming books. But more than anything, it was an annual celebration of book publishing. And we all needed that.

Meanwhile, in 1970, at Harper & Row (as it was then called) Stuart noticed remarkable in-house enthusiasm for Love Story. Gene’s assistant had read the manuscript and shared copies of it with a few in-house colleagues. They all loved it. Soon, those copies were being fought over. Some being secretly read at desks (the crying was a give-away) and/or taken home for stay-up-all-night readings.

The passion was nearly tangible. Stuart was convinced that if he could get 1,000 booksellers across the country to read Love Story, it would take off, just as it had done in the offices of Harper & Row. But how to do that?

Bingo! Stuart had an idea. He’d not make 20 or 40 galleys for Love Story. He’d make 1,000 and give them away at the ABA.

Give away a book?! Nobody had ever done that. Wouldn’t a thousand galleys cost a small fortune?

The finance guys complained, “That’s not in the budget!”

“Hold on!” said Stuart, “that’s the TOTAL marketing plan. Nothing else, no New York Times adv, no author tour, just 1,000 galleys into the hands of booksellers. Absolutely affordable.”

The complaining continued:

“Nobody does that!”

“If it was a good idea, some other publisher would already be doing it.”

“The agent is going to want a New York Times ad. You deal with him!”

Gene had Stuart’s back. She would deal with Erich and his agent. The never-before-done book promotion proceeded.

By noon the first day of the three-day ABA convention, the 1,000 galleys of Love Story were gone. Booksellers skipped dinner and drinks and went to their hotel rooms to read it. There was buzz on the convention floor by day two. The lucky 1,000 booksellers were selling their free galleys for up to $30, The book rocketed out of the ABA and never stopped.

It was a huge bestseller and a game changer. The next year, of course, scores of publishers showed up at the ABA with galleys to give away.

The ABA then evolved into BookExpo; and the galley evolved into the ARC (Advanced Reading Copy) which is a flashy, well-produced promotional version of the book.

Publishers now distribute thousands of ARCs, of multiple titles, at BookExpo. All thanks to Harris.

Harris went on to become good friend with Bob Evans who produced the Love Story film (another huge goose to book sales). Evans was big time Hollywood, also producing “Rosemary’s Baby,” “The Godfather,” and “Chinatown.”

One day when I worked with Stuart at what was then Harcourt Brace Jovanovich (HBJ), Stuart was expecting a call from Evans. But Stuart was stuck in an important meeting with HBJ’s executive team, including William Jovanovich, a brilliant but cranky guy. The plan was if Evans called, I’d run down the hall, slip in the important meeting, and let Stuart know the call from Evans had come through.

The call came through, I told Evans to hold for just a minute, I ran down the hall, I opened up the door the executive inner sanctum, and said, “Stuart, it’s Bo Bevans.”

Shit! My brain/tongue messed up. I put the last B in Bob at the front of Evans.

I tried again, “Bo Bevans is—”

Bob Evans (aka “Bo Bevans”)

“I’ll take care of this,” Stuart quickly said, looking about at the confused executive team.

He rushed me out of there.

Anyway, editors like Gene deserve credit for their passion and brilliance. But so too do marketing folks like Stuart.

Sadly, Stuart died a couple of years later from AIDS. That damn curse that wiped out so many good men across book publishing.

I like to imagine Stuart recently welcoming Gene to some sort of book publishing heaven. Drinks would be a must! He or she would have a great idea, and the other would enthusiastically “get” it.

They were a hell of a team.

Tomorrow: drinks with a favorite agent





83. Spy magazine, Tammy Faye Baker, and I’m accused of murder

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I had lunch with Liz Hammer today.  She’s a senior editor with Macmillan. Liz and I first met years ago when she was on the staff of Spy magazine and I placed an article with her.  We became good friends and have stayed so since.

Before lunch, I looked up that Spy article.  And hell, it’s still funny!  BUT ONLY if you were around in the 1980s for Jim and Tammy Faye Bakker and their incredibly popular TV show, “The PTL Club.”  They were so annoying, so corrupt, so stupid, and like all televangelists so loved by so many (shoot me now!).

My issue

Jim on left, Tammy Faye on right, poor thing in the middle

Jim eventually got caught paying hush money to cover up an alleged rape. Then both of them were caught neck deep in financial fraud. Felony charges, conviction, and imprisonment soon followed.

Tammy Faye, who did a lot crying on the show, died in 2007. 

Eternal conman (and top-notch Christian) Jim resurfaced in 2021, only to be quicky charged by federal and state authorities for selling a fake Covid cure.

Anyway, while writing one of my books (The Pessimist's Journal of Very, Very Bad Days of the 1980s), I ended up looking through Tammy Faye’s two books, I Gotta Be Me and Run to the Roar.

A theme soon emerged.  I pitched an idea to Spy and they grabbed it.  Here’s a half-assed shot of the article.  Enjoy!

Anyway, today, Liz and I quickly got around to the death of Macmillan editor, Tom Hoza. Last week, Tom was riding his bicycle to work when he was hit by a car. The driver took off toward New Jersey.  Despite wearing a proper helmet, Tom died.  The car has not been found, nor the driver identified.

“It’s awful, scary, you know,” said Liz, her hands shaking, “how Tom was killed in the same way as a character in a manuscript that was submitted to him.”

Huh? I had no idea what Liz was talking about, “What?” 

Liz took a deep breath and dived in, “We had our sales director’s niece in the office, going through unsolicited manuscripts that still somehow find their way to our offices, you know, so the niece could pick up a bit of experience to toss onto her resume.  Anyway, there was a manuscript addressed to Tom about the owner of a bookstore who solved murder mysteries.  You know, a cozy mystery. 

Anyway, in this manuscript, an editor named Tom Hoza, you know, just like our real Tom Hoza, acquires mysteries just like Tom does – or, shit, did – and is cycling to work, at our old Flatiron Building address (Broadway and 23rd), and is hit by a car and killed.

(Btw, the best thing about the Flatiron Building is that my son and daughter-in-law met and fell in love there, when both worked for Macmillan.)

I’m also thinking about how Liz, this great editor, says “you know” too often.  Once I start hearing it, well, it gets annoying. 

The Flatiron Building (Broadway and 23rd)

I started to signal the waiter for a check.

“Hold on,” Liz paused my arm, “It gets weirder,” she looked me in the eyes, “the story gets to be about you.”

“What?”

“Yep, the writer used your name for a character who, you know, has a book publishing blog—"

Holy shit.  “That’s so—

“And,” Liz cut me off, “you’re the murderer.”

What the hell?  “Have you read it?”

“No, the intern tossed the submission.  Just like she’s supposed to do with any unsolicited manuscript.  Her task was simply to quickly look at it, in case, you know, there’s that miracle of a decent book among thousands of submissions. It was only after Tom’s death that she told me about the discarded submission.”

This was bizarre.  I ordered coffee.

Liz continued, “Ellie, the intern, tells me that the character gets hit by a car in the bike lane at 9th and 23rd, and is killed.”  Liz paused, “Exactly, you know, where Tom was killed.”

“Unbelievable.”

“Exactly.  Then in this novel, you know, this guy who works in a little mystery-themed bookshop in the West Village and likes to solve mysteries, figures out that you were, you know, the killer.”

I didn’t know what to say.

Bike lane, 9th Avenue and 23rd Street

Liz continued, “The submission was dated two months ago. The intern happened to open and read it a week after Tom was killed,” she paused, “somebody out there had it planned.”

Liz paused, I sipped my coffee, I needed a smoke.

“Oh, and we, you know, told the police about the submission and about how, you know, you’re supposedly the killer.”

I didn’t know what to say.  I still don’t.  But here you go dear reader because it seems blog-worthy, especially compared to a lot of the other crap I’ve posted here.

Weird thing is, as I write this, I think I’m capable of murder.  Because I’d nearly kill to read that submitted manuscript.

Tomorrow:  a memorial service









82. The BEST thing about being in book publishing

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It’s around 2004 and I’m looking for a book-ish story to publish online to our millions of kids on Funbrain.

The “book” needed to be visual, enjoyed quickly, and funny. 

Sort of like a newspaper’s daily comic strips in which brilliant creators, in tiny spaces, establish characters, tell stories, and make readers laugh.

In my search, I talked with book publishers, editors, writers, agents, and—BLAM! 

Right away they all said, “You can’t do that!”

Argh!  Just like, “You can’t put fake vomit on a book!” (post) And, “You can’t launch a bestseller out of hotel bars in New Hampshire!” (post) And, “You can’t make noise around Norman Mailer.” (post

A literary agent told me with full confidence:  “Kids don’t want to read online!” When was that proven?  Who’s tried it already?

A children’s editor said: “Kids only want to play games.” How do you know?  Kids have always loved stories.

I do the old, “kids enjoyed stories even before there was written language or a printing press, and—" Beloved children’s publisher:  “Not these kids today!  They’re the worst!”

I didn’t get the prejudices.  Never will.

But to be fair, I got the reality. How would this book-ish story look on a screen?  What would the interface and navigation be? What advertising inventory would it offer (content must deliver income)?

And really, why would any writer want to risk losing book royalties by having his/her story on screen for free? 

Same for the agent who represented it and the publisher who invested in bringing it to life.

Yet it had to be free to kids on Funbrain, where there was no end to what kids could discover and learn, no matter their income or where they lived.  You didn’t have to be a rich kid with a credit card to enjoy Funbrain. I always imagined a child hiding out at a public library, frightened by something happening at home, yet for a moment, comforted by being at Funbrain. 

I was possessed (and getting grumpy) about this. My management team and staff politely rolled their eyes.  Just another of my weird hang-ups.

How would I ever find this book-ish story that was visual, funny, in a format that could be enjoyed in short moments, and wasn’t already in the hands of a responsible publisher?

Then one day our design manager, Jeff Kinney, nervously pulled me aside.  “I’ve been working on a book for ten years. It’s about a wimpy kid.  Maybe we could use it?  Could you at least look at it?”

Damn it!  There’s that “could you look at my manuscript” moment that never went well.  Jeff and I were good friends.  He was a great web designer, in many ways the key to making our advertising clients happy, and aw shit, I was going to have to break his heart.

“Sure, I’ll look at it, Jeff.” Then I set, as best I could, his expectations.

He emailed me sample pages.  And that night at home, I pulled up Jeff’s Diary of a Wimpy Kid email.  Except for maybe his wife and brother, I was about to be the first to see his story about a kid named Greg Heffley.

I clicked “OPEN.” 

Holy hell!  Amazing!  The BEST stuff EVER shared with me.

I immediately called Jeff, “Let’s do it!” And the rest is remarkable, unbelievable, and for Jeff, well-deserved history. The BEST thing ever about publishing.

Tomorrow:  Spy magazine and me

81. The WORST thing about being in book publishing

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Everybody wants to write a book.  And everybody thinks they can write a book worthy of publication. 

Perhaps they’re considering a memoir (“Wait until you hear what I did in college!”), or a cookbook (“People love my meatballs!”), or a mystery (“Get a load of this – the book’s narrator is actually the killer!), or poetry (“I’ve moved beyond rhyme!”), or a picture book (“the average picture book is only 746 words—I can do that by dinner time!”).

And the worst thing for somebody like me in publishing is that everybody asks me to “look at” their manuscript. 

High school friends, doormen, cousins, my daughter’s appendectomy surgeon (seriously, that happened!).  And the manuscripts are almost always, awful.

“Hey, want a look at my book – 1001 Jokes for Doormen?”

I respond honestly (‘cause if you don’t, it just goes on and on and on).  And that’s when — POOF! — they get pissed at what I honestly said, the friendship is over, the doorman ignores me, I’m un-invited from family reunions, and surgery would be deadly.

Anyway, it just happened again.  A reader, “Jimmy” often sends me emails via my website.

He tosses much praise at my blog, loves the contrarian publishing I did, and he greatly appreciated my recommendations for book publishing resources.

Great book publishing resources such as:

And then it happened.  Jimmy’s last email asked if I would look at his manuscript.  I did.  It was awful. Tons of typos, nothing more than thousands of typed words, and completely lacking in craft.  And I told him so. 

He responded.  To quote, “You’re a piece of shit.”

Oh well. It goes with the territory.

 

Tomorrow:  And then there’s the BEST thing about being in book publishing

  

80. Staying out of harm’s way

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This little old blog about book publishing has caused me more death, fear, and loss than I ever imagined possible.  I’m trying to take deep breaths, stay focused, and get back to the joy of my professional.

So in that spirit, I accepted the invitation of 192 Books (at 192 Tenth Avenue in Manhattan’s Chelsea neighborhood) to speak at its one-day conference for hopeful book authors.

192 Books

The conference was held in a large meeting room at the Highline Hotel next door to 192 Books. 

(The Highline Hotel was once a monastery, so it just feels right in every way to be there. Like something insightful, promising, and enduring might happen.)

Highline Hotel

I lectured about writing books that purposely appeal to those who work in the book biz.  After all, the very best book buzz is the buzz that starts within the industry.  Thus, my old boss’s Stuart Harris’ brilliant marketing of Love Story (the first free galleys ever at an ABA convention). 

I talked about the power of a Macmillan rep showing up at a bookstore in the morning to sell her list yet being most excited about a new book coming from Harper.  Then the Hachette rep shows up after lunch talking about the same book.  Then the Random House rep shows up the next morning and—well, you get the idea.  That’s one hot book! 

I talked about how I did a children’s book about a cute bat who works in a library.  If you can get thousands of public and school librarians to talk about, buy, and recommend your book, wow! 

Also, buzz in a school library leaks into a classroom, and buzz in a classroom leaks into the home, and that leaks its way to a “buy” click on Amazon.  I also put that cute bat’s library in Europe, to help with foreign rights deals, distribution, and income. 

And I mentioned my picture book about two mice who are buddies.  I purposely put them in a grade school so that teachers might get a kick out of that.  That also makes the book appealing for the school book fair market.

So I advised the audience to think of writing a book that’s about the book industry, including not just publishing houses but also librarians, reviewers, and booksellers.  If you’ve got a story set in a law firm, consider setting it inside Random House.  Got a romantic lead who works in a hardware store?  Get him over to a bookstore, library, or publishing house.   Got a character who travels around selling goods of some sort?  Make her a book rep calling on bookstores (feel free to steal material from this blog – see:  Road Trip!

The hopeful authors listened carefully, especially one young man wearing a flowered visor who wrote notes as quickly as I talked and nodded in agreement with everything I said.  My type of guy!  I should have gotten his name.  So that three years from now when he hits the bestseller list I can buy myself a congratulatory martini.

Tomorrow:  The WORST thing about being in book publishing

 

79. Wrapping up the Tim Cory stuff, sadly

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I’ve not posted on this blog for nearly a week.  I couldn’t.  I’m busy and I’m grieving and I’m pissed, all at the same time.

Today I got the DNA results.  It was Tim Cory who killed Gen.

Pat said he knew New York City’s current District Attorney.  They had already talked about Gen.  Pat said this District Attorney could be trusted.  She was of a next generation, born after all the outrage of those paranoid Nixon years that had messed up an initial investigation and prosecution.

She had worked with the feds and was still buddy-buddy with them. And this case really pissed her off.  She’d get it right, for Gen’s family, and to make sure that Cory stayed locked up for even longer.

What I wondered about is why Randy hadn’t done what I had just done.  He clearly suspected that it was Cory who killed Gen. 

My best guess is that if you’re going to take yourself out, you just gotta get on with it.  There’s always going to be some task or project or grocery shopping or laundry to do, or somebody to talk with one last time.  At some point, you just gotta draw a final line.

So Randy handed this one off to me.  And he had a bit of fun with it.  Knowing I’d look at my books in his loft (as I always did in every bookstore), that I too balanced my checkbook to the penny every month and would realize that my books were out of order, and that I’d get around to Freeman and his hidden codes (Randy got such a kick out of those postings in this blog).  In a way, I like to think Randy’s failure to take care of this one all by himself is one hell of a compliment – he trusted me.

I’m writing this as I sit at Randy’s desk.  If I’m going to continue this blog, I gotta get back to the publishing…to the safe stuff.  I’m going to try.

Oh, and I’ll be taking the train up to Boston and back.  I gotta get Randy’s ashes to the Boston Common.

Meanwhile, seconds ago I was going through the drawers of Randy’s desk.  I flipped through a random stack of paper and holy shit, there was a letter from Bill Franks.

Dear Mr. Randy House,

I am writing to inquire if your firm has interest in securing the global license for books bound-on-the-left-for-right-handed-readers for my forthcoming biography of Albert Einstein for children. 

Be assured that my Einstein biography will be far better than any other such effort on the market.

I look forward to your response.

Sincerely,

Bill Franks

That son of a bitch...

Tomorrow:  Staying out of harm’s way